Quantum materials are expected to impact and even change technology in various ways. However, most of the desired applications are hindered by the lack of suitable materials. While we know tens of thousands of crystalline organic compounds, we have studied only a tiny fraction of them for their potential as quantum materials. Since the synthesis of such materials, especially in single crystal form, can be challenging, a brute-force experimental study of all known crystalline inorganic compounds is not feasible. In my group, we are developing simple concepts to guide us in finding materials worth growing and studying. We are using concepts from chemistry to understand, predict, and synthesize new quantum materials. In this talk, I will demonstrate how simple concepts derived from the theory of chemical bonding allow us to make predictions about the electronic structures of materials, which we can then use to identify new topological materials. We can combine this with structural building blocks containing magnetic elements to design materials with noncollinear or even non-coplanar magnetism. Considering the degree of delocalization in a chemical bond can help us find kagome or linear-chain materials with band structures that more closely resemble simple tight-binding models. I will provide a general overview of how powerful chemical concepts are in materials discovery and highlight a suite of materials that have been discovered through this approach.